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Sunday, March 29, 2009

Alizee - Myspace

So let's start here, we'll take the scenic route around to a Myspace conversation. I sometimes like to give thought to business plans of companies, especially new start ups and specifically mom and pops businesses. Wondering what are they trying to accomplish. Have you ever thought about Alizee that way. Now, this is important, NOT what you think they should do but what do you think they are trying to do?

What are 'they' trying to do?
I can tell you what they are not trying to do and that is to become the next big thing (again) by taking the full plunge. We keep trying to read that into her actions and come out confused.

Some of my thoughts are...First was the re-invention of her image. Now with that done where do we stand. I believe she wants to stay relevant but not center stage on purpose. By center stage on purpose I mean that if that happens it is OK but it will be on her terms. By staying relevant, she is willing to stick her toe in the pool once in a while but not the full plunge.

If we put ourselves into the Alizee "war room" the conversation maybe be...what do we have to do to remain relevant without taking a full plunge into the water people? Well they like us here and here...so...lets go do something there and there then. Very good everyone.

Now how do we get this out to the public? Press conference, press release? We really do not see those very often. It initially happens through a dropped hint via some obscure scheduled interview or even Myspace. Alizee uses Myspace for her purposes. It is not necessarily a toy for the fans as much as a listening device for the fans.

I have checked other performers Myspace sites. From Yelle to April March. They all seem to log on almost daily. Between you me and the keyboard, do you really think it is them personally logging on this often? I don't. They have the standard package fan site. Do I really think it is Alizee logging on personally even if it is only once a month at best at times. I do...too cool. She has eliminated the middle man and talks to us directly, if we are listening.

Alizee is like a favorite mom and pop restaurant. The hours are sketchy. The menu, well you need to know how to order from what is not on the menu. The food is the best, the ambiance can not be beat. Everyone tells mom and pop to open up more restaurants...but it just would not be the same. It's a great little corner of the world, try to enjoy it.

Alizee does not use Myspace to keep up with the Jones's.

Alizee Nation

1 comments:

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