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Friday, September 11, 2009

The Medium is the Message

I'll will now take advantage of that previous post "C'est magnifique!" to segue into this and future post. There is a method to my madness. Sorry, posting 10 year old pictures over and over is just not my thing.

We are on the brink of a release for a new album and rumored single by Alizée. It will be interesting and possibly important how information is released.

The title of the post is "The Medium is the Message". Marshall McLuhan coined the phrase in 1964. A basic definition: The Medium that is used to deliver the message influences how the message is received and understood.

A President or Prime Minister delivering a message to us is perceived differently if a lower level official delivers that same message.
A message delivered via a well respected publication will be perceived differently then that same message published in a hand out flyer. The Medium is the Message.

So how will we find out about Alizée's new single? It is interesting what Twitter is developing into. It can be perceived as a direct link to the message giver. It and possibly MySpace can be perceived as a legitimate way to communicate a message to the public. But what about that same message being delivered to the music industry? Does Twitter and MySpace come across as a bit flippant. We shall see.

Here is an example of "The Medium is the Message"

Embedding is disable, sorry for that. Here, on another Mad Men clip some 'good news' is delivered to a worker, but it is delivered via an intermediary...so don't get too excited, they were not willing to tell you themselves.

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What about the rumors...if they are false there is nothing that Alizée and her organization can do to stop them. Should they address every false bit of information...that could just lead to more. It may be best to just say what you mean through a legitimate source and mean what you say and we will trust that source and ignore the others. Who will that legitimate source be, Twitter, MySpace, Jive Epic...time is on our side and will reveal everything we beg to know.

Alizee Nation

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