European Dream - Alizée - Rêve Européen Alizee Nation: Large label vs small label thought of the day

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Wednesday, August 11, 2010

Large label vs small label thought of the day

Large label vs small label thought of the day.

We all know what a large label brings to the table... #1 hits, airplay...

But here is a different angle.
How many people listened.... stop, by listen I mean just that, decided to listen to, not become a fan but just listened.

How many people listened to Alizée because of the Sony label?
How many people listened to Alizée because of the Institubes label?

Which is more likely: Wow Sony is the label I should listen or Wow Institubes is the label I should listen.

A combination of labels from the music industry food tree seems to be the formula of the day.

Sony > Jive Epic > Institubes > Wisteria Song

"If a tree falls in a forest and no one is around to hear it, does it make a sound?"

If an artist is on a label and the label does not make any "sound" for the people around to hear it... no matter how many labels are listed... is it really a promotion?

Alizee Nation

1 comments:

Alizée South Africa said...

I think we need to be careful in terms of what a label promotes, the album or the artist? And if said album has a lukewarm reception, do you cut your losses or do you keep plugging?

It also comes down to what was agreed upon, who is doing the marketing, a distribution deal does not include marketing necessarily.

I cannot guess where the marketing sits with this group. It's very confusing.

 

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