European Dream - Alizée - Rêve Européen Alizee Nation: Instagram Influencers


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Friday, June 30, 2017

Instagram Influencers

Instagram Influencers

The story behind the Instagram #ad

"Instagram is creating a standardized format that should make it clearer to everyone when a post has been paid for by an advertiser."

"In regards for influencer marketing, where brands pay celebrities and other users with a significant online following to promote their products."

As well as advising Instagram influencers what kind of posts require disclosure, the Commission told the celebrities they need to flag that content that is sponsored early on in the post. Adding that including an endorsement hashtag, such as #ad or #sponsored, with other tags at the end of a post is not sufficient. Nor are alternative versions including #sp and #partner.

...and that is why you see #ad

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