Instagram Influencers
The story behind the Instagram #ad
"Instagram is creating a standardized format that should make it clearer to everyone when a post has been paid for by an advertiser."
"In regards for influencer marketing, where brands pay celebrities and other users
with a significant online following to promote their products."
As well as
advising Instagram influencers what kind of posts require disclosure,
the Commission told the celebrities they need to flag that content that is
sponsored early on in the post. Adding that including an endorsement
hashtag, such as #ad or #sponsored, with other tags at the end of a post
is not sufficient. Nor are alternative versions including #sp and
#partner.
...and that is why you see #ad
Alizee Nation