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Monday, July 2, 2012

A cause de l'automne

A cause de l'automne (wikipedia)

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(English: "because of the autumn [fall]") is the first single from the French recording artist Alizée's upcoming fifth studio album. The single was pre-released on 28 June 2012, directly on Alizée's official website at 17:00 French time (CET).[1] The single is expected to be aired on the radio on 4 July 2012, being the 12th anniversary of Moi... Lolita.

Video:
The music video was shot on 29 June 2012 and and will be released soon


Composition:
The original song was in English and titled Never Again[3] and was written by Pete Russell[3], a British songwriter based in Liverpool. It is published by DWB Music[3] and when accepted by Sony Music Entertainment for Alizée, they had the lyric re-written by Jean-Jacques Goldman and Alizée in French with the new title, but retaining the original music.

Release:
The release of the single was divided in four phases announced by Alizée. Firstly released video on Jive Epic YouTube channel, with Alizée announcing in studio.[4]. The second phase was to release video on Dailymotion channel announcing "Live Chat" with Alizée. Questions to Alizée were possible via e-mail, Facebook and Twitter.[5]. Third phase was announcement during "Live Chat" of the release of the single on the following day (28 June 2012). [6]. Fourth phase was the actual release, exclusively for those who subscribed to a newsletter on Alizée's official website.[7]

On the day after the pre-release, the cover art was revealed on Instagram and soon afterwards in various social media sites, also announcing the world-wide release of the single during the course of the following week.
A cause de l'automne (wikipedia)

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