Making it in the USA

It is a constant subject of North American forums. What does it take? We just watched Yelle hit the North America with a concert tour. Not bad.

And then there is BoA. BoA is from Korea, she has had #1 hits there and then took on Japan and did the same there. Now she is taking on the United States. First she moved to Los Angeles. Then she released the "Eat You Up" single in November 2008. She has been performing in Los Angeles and New York going coast to coast.

You can check out a previous post on BoA.

Check out her websites...
BoA America
BoA MySpace
BoA Facebook
and a free lance one the cracks me up, a Polish website about a Korean singer taking on America. Only on the net.

So she is pushing one song right now, moved to America, jumping coast to coast and most important, a real internet presence.

3 months after the release of the single..."Eat You Up" hit #12 on Billboards 'Hot Dance Club Play'.

What was the most important aspect of this blitz on America? The artist, the song, the live concerts, moving to Los Angeles, the promotions. The internet ties it all together. It is the source of information. One item can not live with out the other but the internet presence has to be strong. Learn from President Obama, he had the best internet presence out of everyone he ran against.

So, can you see Alizee doing all that BoA did to get to #12? Could she get there by only releasing her music to America and not doing the rest? I only bring this up and make these comparisons so we may have realistic goals and expectations.

What can we do? You may say we do not or should not have to do anything. True, but as a marketing experiment, what could you do?

What can a fan do to make the Artist more popular without the help of the Artist? Now that is the million dollar question. That my friends is the challenge, and on a shoe string budget. A challenge to me, to you, to Alizee America, to Lily Town USA, to my SkyRock friends.

In the book "The Tipping Point" it discusses how epidemics or fads start. How did the shoes Hush Puppies go from nearly dead and out of business in 1995 at 430,000 pair to 4 times that many the following year? It became a fad, people started wearing them because no one else would. It is the little things that make a difference, nothing the Hush Puppy company did.

So what are we going to do tonight aw? The same thing we do every night, try to take over the world. (paraphrase from Pinky and the Brain)

Who is my favorite artist? Alizee...no matter what.

Alizee Nation