The World is Flat

So how do we market this product Alizee.
We will use the controversial book "The World is Flat" by Thomas L. Freidman. (wikipedia) He suggests the world is "flat" in the sense that globalization has leveled the competitive playing fields between industrial and emerging market countries. Technology has helped flatten or level the playing fields.

To market Alizee we create an 'online Alizee' a virtual Alizee. Decisions on technology need to made. What is to be used, Youtube, Myspace, Facebook, Twitter, website. The key here is to focus on which technology is to be used. The shotgun effect waste time and energy, no one knows where to find information. Focus

Live appearances, concerts, television, radio all enhance the virtual Alizee, not the other way around. The virtual Alizee works 24-7, The real Alizee then can work around a personal life. But during the personal life breaks the virtual Alizee needs to be supported by quality releases of previous recorded concerts and appearances.

Concerts, not all but a select few, could be offered as a pay per view live stream, so that the newly flattened world could partake. Later versions of live songs to be released to feed the virtual Alizee, possible high quality.

Let's use technology to take advantage of the power of duplication. A live play can only entertain one audience at a time, a movie can entertain 2,000 audience's at a time. Flat earth tech can pull the world of Alizee together.

The virtual Alizee...If Gorillaz can be a complete virtual band, Alizee can have a virtual side.

Here is a virtual band live in concert.
Yes yes Alizee I know you like 'Dare', but I like 'Feel Good, Inc'

Or maybe you prefer the "live" performance at the Grammys with Madonna singing Hung Up.

Enough of insights and opinions.
To my email friends, no I do not get paid...but...Wisteria Song...you have my email.

Alizee Nation

Crossing the Chasm

"Crossing the Chasm" is a book written by Geoffrey A. Moore. It is described on the book cover as "Marketing and Selling Technology Products to Mainstream Customers".

Our product that we will use, again, is Alizee.

As Moore describes in his book the introduction and use of a new technology product follows the classic bell curve.

The conversion works like this. In the beginning, the innovators represent the forum groups. Next are the early adapters, new people discovering Alizee. That is about where we are at right now. Notice the big gap between the early adapters and the early majority. That is a tough gap (the chasm) to jump and that if Wisteria Song wants to jump that, that is what they must be thinking about right now!

The first two groups can live with points that adapters currently look at as drawbacks, not understanding the song, not readily available...The first two groups welcome the change and enjoy it, may even speak and understand French.
From page 21 of the book:"they are prepared to champion the cause against entrenched resistance"
"By contrast, the early majority want to buy a productivity improvement" They want to enhance their music listening experience not overturn it. Possibly certain song phrases will need to be promoted, J'em ai marre, I'm fed up. C'est pas ma faute, It's not my fault, maybe an alternative to the trendy mia culpa. You get the idea.

Again from page 21 Moore states "They are looking to minimize the discontinuity with the old ways. They want evolution not revolution."

As Alizee said in an interview regarding the new direction: "I didn't change my world, nor my look, its an evolution, not a revolution"

Wisteria Song, I was paying attention, are you?

Alizee Nation

Is Alizee Mainstream

Well, that depends on where you live. We are going to start looking at Alizee as a product, so this is for you Wisteria Song staff.

If you live in France, Belgium, Mexico and others, Alizee is mainstream. Moi...Lolita was #1 in 5 countries and #2 in 4 countries at it's peak.

In America, Alizee has basically a cult following. These followings are often dedicated people of similar interest and are familiar with each another due to concerts, message boards, Internet chat rooms or word of mouth.(sound familiar) These dedicated followings are usually relatively small and pertain to items that don't have broad mainstream appeal. (wikipedia)

So, where does it go from here for America? That is the question. With that question comes another, does Wisteria Song want to even promote the product Alizee in America? Just because you think this should be done does not mean it fits into the personal plans of Alizee. Johnny Hallyday has had a very successful career without ever 'cracking' the American market. Does Alizee want to 'crack' the American market or maybe just some concerts for loyal fans. There are no rights or wrongs here, just personal preferences, but it is fun to follow.

Alizee Nation

Alizee - Wisteria Song

In the previous post there was a comment by ruroshen:
"Don't worry Superman! Your secret is safe with me!"
[/simpsonsquote]
Seriously though, is Lili a fan of DH? I've wondered if 'Wisteria Song' (the name of her and Jeremy's production company) is a DH reference.

Nicely done ruroshen. A quote followed by a dot connection. Nice.
That is the best part of being a fan of Alizee, the connect the dots game. Some say Alizee is hot, Alizee is sexy, yeah, yeah, yeah, blah, blah, blah...but Alizee puts out a lot of dots that need to be connected and it is fun!

ruroshen, from an interview...
Aren't you a fan of "Desperate Housewives" since there are many references to the series: Wisteria Song, Wisteria Studio and in the words of "Lilly Town" we find Bree Van de Kamp?

I am a big fan of the series and I would like to have a clip that resembles it! Its also the picture of a clip with Nicole Kidman:"And the man created the woman".

Is Bree your favourite character in the series?

Definitely. I also like Susan Mayer, but Bree is so charismatic and Marcia Cross, the actor who interprets that role, is the one who acts the best!

Alizee Nation