Crossing the Chasm

"Crossing the Chasm" is a book written by Geoffrey A. Moore. It is described on the book cover as "Marketing and Selling Technology Products to Mainstream Customers".

Our product that we will use, again, is Alizee.

As Moore describes in his book the introduction and use of a new technology product follows the classic bell curve.

The conversion works like this. In the beginning, the innovators represent the forum groups. Next are the early adapters, new people discovering Alizee. That is about where we are at right now. Notice the big gap between the early adapters and the early majority. That is a tough gap (the chasm) to jump and that if Wisteria Song wants to jump that, that is what they must be thinking about right now!

The first two groups can live with points that adapters currently look at as drawbacks, not understanding the song, not readily available...The first two groups welcome the change and enjoy it, may even speak and understand French.
From page 21 of the book:"they are prepared to champion the cause against entrenched resistance"
"By contrast, the early majority want to buy a productivity improvement" They want to enhance their music listening experience not overturn it. Possibly certain song phrases will need to be promoted, J'em ai marre, I'm fed up. C'est pas ma faute, It's not my fault, maybe an alternative to the trendy mia culpa. You get the idea.

Again from page 21 Moore states "They are looking to minimize the discontinuity with the old ways. They want evolution not revolution."

As Alizee said in an interview regarding the new direction: "I didn't change my world, nor my look, its an evolution, not a revolution"

Wisteria Song, I was paying attention, are you?

Alizee Nation