European Dream - Alizée - Rêve Européen Alizee Nation: The Tipping Point

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Sunday, August 24, 2008

The Tipping Point

How to start an epidemic? A sociological epidemic.
An Alizee epidemic America.

The book 'The Tipping Point' by Malcolm Gladwell describes the "three rules of epidemics" (or "agents of change").

* The Law of the Few: That would be the Alizee forums, LTNY and Op Drop
* Connectors are the people who "link us up with the world ... people with a special gift for bringing the world together.
* Mavens are "information specialists", or "people we rely upon to connect us with new information."
* Salesmen are "persuaders"
A few handing out CD's, posters and information about Alizee.

* The Stickiness Factor: the specific content of a message that makes it memorable and have impact. Truthfully, at the beginning of Alizee's career the memorable message was her...videos. If you know Alizee, you know the goldfish.

* The Power of Context: Human behavior is sensitive to and strongly influenced by its environment. As Gladwell says, "Epidemics are sensitive to the conditions and circumstances of the times and places in which they occur." What? Let's put it this way, Alizee could possibly benefit from the Obama effect. Barack Obama is popular in Europe and conversely could open a window of opportunity for a particular French female singer to enjoy more acceptance then in previous years. This maybe the time and the place.
(Thanks to wikipedia)

Can Alizee be pushed past the tipping point in America?
Can it be accomplished without her?
Does she want it?

Inquiring minds want to know.

Alizee Nation

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