Alizée Superfans

Wow, I just read an article "Bands As A Business: Invest Money In Marketing" on Hypebot.com. This is second part of an interview segment with Paige X. Cho, who is the Administration and Promotions Manager for digital distributor Valleyarm and author of the Melbourne music blog Paper-Deer. In this part, Cho talks about the importance of bands thinking of themselves as a business, how pop suffers the most from file sharing, and the shutdown of LimeWire.

Now that is out of the way.

The very first question regarding "superfans" you would think it was written about Alizée:

Could you describe the relationship between superfans and the artists?

Cho: The term "superfan" reminds me of Mel from Flight of the Conchords - sometimes a little creepy, borderline stalker behavior but all done with good intentions. Like John Roderick writes, these are the obsessive fans that have a lot invested in bands and feel that their over-the-top and unsolicited help means that they should be friends with the band and get thanked on stage or first dibs on anything. I've even known a superfan who weirdly knew the shampoo her favorite singer used!

The problem with these fans is they aren't happy with just getting newsletters or buying autographed merch. They feel they deserve more, and the problem is that these fans get offended very easily. If you walk by them outside a venue without hearing them go "hi" or you don't personally reply to their emails, they seem to get upset and could possibly "turn" against you.


How often have we seen that happen...
Or are you an "IF" fan.... I am a fan "if" she does this or "if" she does that.

Alizee Nation