Alizée Marketing

I have this thought...this idea and I have to get it out of my head. But lets back up a bit.

I love marketing, I love the idea of Alizée marketing... yeah, yeah, back to that again...she's so pretty, she's an angel... how can you think of marketing? It fascinates me.

So let's talk. There is Prince. I can't agree with him but I admire that he is willing to everything he can to support what he believes in. I wonder if the resources required to stop all efforts of free downloading exceeds the resources he would loose due to free downloading? Now offering this one free album on a very limited basis, is that not creating free sharing frenzy. Is he crazy or crazy like a fox?

On to the subject of giving music away. It is now the trend. This is what I see, it has to be given away with a purpose. The main purpose I see is to support a tour. If no tour then to what purpose are you giving it away? To try and fuel the sale of the official album or maybe even a collectors version of the album... possibly.

Free music by artist = tour support. That is a main function.

Now on to what I am thinking. Sometimes the free download given away by the artist gets no further then the individuals ear buds... to what end?

Here we go...

Artist now have "collateral income" including Alizée now, yeah, the store.
T shirts in particular.
At the official store you have several official logos on T shirts. The T shirt, the logo, it's all official.

But...here is the free marketing part. Have a free downloadable logo. It is different then the ones at the store. So you have a choice... the official non free logo + shirt or download the free logo.

The free logo is pre sized for T shirts and other sizes for whatever else. Then the fns can take that logo and go to cafepress or zazzle or do an iron on at home. You may even have 2 free designs. Costs would be way down for fans... they would be everywhere! No more wondering what that guy with the ear buds in is listening to. Now it's oh look at that cool shirt... it says Alizée and maybe they go home and google Alizée. The name Alizée should be on it somewhere. The design is important...make it so a man would wear it (please).

Frankly, I think we would go nuts over that! Free but still OFFICIAL. We would all have one. Put it on the front, put it on the back, put it on the front and back. At a concert everyone makes a purple one, or a red one, have a "white out" with white ones. Small groups wear a different color and have rainbow. Make the idea viral.

There might even be a formula: 500 free downloads = 1 album sale

from Wikipedia regarding the Grateful Dead:
"By the late 1970s, some Deadheads began to sell tie-dye t-shirts, veggie burritos, or other items at Grateful Dead concerts. This allowed many Deadheads a way to follow the band on its tours."

Give us a way to follow! Tie-dye? sure why not.
This can be done with minimal effort. A we know you have a family, this can work for you and the fans, win win.

Lastly on free music. I don't know why it's not a lesser quality. You know, mono vs stereo, something like that. Get full blown version from the CD. If it were a DVD I would give away the standard DVD and have the Blue ray for pay. So why not music.

There you go. Free downloadable logo for T shirts. I feel it would help support album and store sales, not take away from them and have a T shirt wearing world creating an Alizee Nation.

If this gets in front of you A... it's just a thought.

Alizee Nation