Growing with Alizée

An interesting article from "The Artist Farm"

"The Music Business is a Lifestyle Business"

It is an extension of branding. How music artist appeal to their fans over and above the music.

Zac Brown Band sells a line of BBQ sauce. I don't see that fitting for Alizée, :) but Alizée is more like the Unkle example given in the article.

"Unkle – Jame Lavelle and his team clearly decided that they are also in the visual art business, not just the music business. Their vinyl releases and limited edition releases include posters and full books with gallery style art. Even the packaging is top notch with unusual layout and design. The presentation elevates the music, the image, and the brand of the artist. Though it must be time consuming to craft such an involved product, it also sells for a higher price than the standard product and fans appreciate it. Unkle gets that they are in a lifestyle business."

We have heard Alizée talk about how her audience has grown up with her. Offering these higher priced collector items bodes well with that concept.

The article discusses that the artist must visualize their audience. I think it would be interesting to see what team Alizée has come up with as to who is her audience. What do you think?
Some very basics here...
Male or Female ... I say male
Age
13 - 18
19 - 22
23 - 30
30+
from me looking at forums and such I think that 13 - 18 group is stronger then what team Alizee thinks. Spendable income for that group is severely limited.
19 - 22 could be first

I think older groups would like to be considered fans but in the past felt it maybe was not appropriate to be a fan. Now can they? Team Alizée is sure trying. When you see Alizée trying to do things to promote the adult image of herself we really need to support it. It's nice to look back, but the rear view mirror is much smaller then the windshield so let's look forward.

The Alizée store is a great step, I hope it continues to grow and does not get left
to sit.

Alizee Nation