Alizée - A Twitter marketing goldmine in France?

Alizée - A Twitter marketing goldmine in France?

The French have not jumped on Twitter as fast as some other countries but things are picking up.

This article claims "Twitter takes off in France"
Another article: "French media not yet fond of Twitter and Facebook"

The point being is Twitter was not an immediate hit in France but is catching on. Social Media is a bit harder to fit into French society, why would we want to share what we are having for lunch...

But beyond social... Twitter can also be a marketing tool. Really France, it can be! Use it!

What is most interesting is the influence of Alizée and Alizée fans on Twitter. Let's take a look at some events in France and the influence Alizée has had on them.

First let's look back at Les Enfoires. I first noticed this Alizée-Twitter phenomena back in January 2010: "Les Enfoires 2010 - Alizée"
As you can see Alizée was getting a lot of Twitter attention to Les Enfoires.


Now I was thinking, what is Alizée doing for Muzik Elles... Twitter wise.
Well let's take a look:

WOW... all Alizée, but maybe I should try it without the space in between, OK


ALL Alizée! Now if I am a promoter, advertiser, marketer.... in France I would have just jumped out of my chair!

Out of ALL the artist appearing at Muzik elles Alizée is the only one giving them any Twitter exposure. That is incredible. Alizée fans are incredible
French events really need to incorporate Twitter into their promotional plans and then utilize Alizée and her fan group to promote it.

In an age when we compete among all the internet noise to be noticed, why wouldn't you use Twitter and Alizée as another marketing tool? All I know is if it's my job to sell tickets to Muzik elles or Une Enfant Du Siecle CD's or anything else, I would be using everything that is available to me, including Twitter.

Alizee Nation is no Sterling Cooper and I am no Don Draper but this is a no brainer...non?

Alizee Nation