Alizée - Branding

The "Brand" Alizée. This is what it is now all about, this is what is being established.

Establishing a brand awareness is a slow process, expanding your sphere of influence while maintaining your core group of fans. So what will this brand stand for? Well what does Alizée mean to you right now? Charity work via Les Enfoires, a responsible mother, fashionable to name a few. Music wise she has now established that she will represent the music she enjoys and work with lesser known artist if she likes them.

I really hesitate to categorize this new music direction. One of the things I love with Institubes is the lack of category...do what you love, love what you do. Being at Coachella was a great re-awaking for me. I personally was in a rut, listening to the same pop favorites. Passion Pit was wonderful...their songs Sleepyhead and The Reeling then jump to some Phoenix...I don't know what to call it but I know it when I hear it. A Yeasayer song or Beagle by Chateau Marmont. Listen to those songs and then think of Lady Gaga...and it becomes clearer where Alizée is going and the brand of music she will represent.

Alizée is evolving with music and I feel ahead of the curve of where music is going, style wise and distribution wise.

I noticed that the single acts also not just singing but having a drum or synth or something else going on is what is going on. Alizée has now made that jump. The DJ thing...not afraid to something like that. What does that mean as part of the brand? New, not afraid...

Merchandise??? We can only wait and see on that.

Establishing this brand is what it is all about right now. Concerts...ask yourself this now...will they be more about selling albums or helping establish the brand and what it will stand for? Perhaps smaller and trendy. Positioning and branding, keep that in mind. What she wears and how she wears it, what she is involved with...it all means something.

It is all part of celebrity branding, what they want to do and represent. New, not afraid to experiment, leading edge, classy, intelligent...Alizée.

Alizee Nation