atomization of the music industry

A very interesting article about todays music industry...the atomization of the music industry and what to do about it. It can be found here at hyperbot.com

Atomization is to reduce or seperate...decentralize.

from the article David Parkman is quoted:
"The new power, in my mind, is granted to the aggregators who pull together our collective wisdom. The music business today is blogs, Twitter tweets, Facebook links, the Hype Machine, TheSixtyOne, Rockwood Music Hall, Pandora and Foursquare."

But a comment by Will states...
"sorry but the power is not with the aggregators if you mean those 3rd party music/band sites that come and go and try to take a cut of everything, it's in the individual musicians (and fans) who create and control their own websites, sell their own products, with easy to use open source tools and widgets that exist today like wordpress, paypal, buddypress, facebook fan page, twitter, etc."

Personally I feel it is a bit of both, yes the artists need to represent themselves with an internet presence and the use of open source tools but finding a new artist to follow can be the niche of an aggregator...if you liked this artist you may enjoy...and help you establish your style of music. How do you find more music without some use of an aggregator?

Labels can become aggregators...look at Institubes...are they not a aggregator for a style...and then Sound Pellegrino for even a more specific group. Their business structure is very different. If you talk Sony you talk about record sales, radio playtime...not with the artist with Institubes...

Radio play is a big difference maker in how you get your product known. You can be great but if your style does not have a home on the radio you have to find a different way to find your fans. How do you do that...all I can say is that no matter who played at Coachella there was always a group that could sing along with what they were playing....I am starting to think that first they may have to become a fan of your website(s) first...think about that one...

Alizee Nation