The Artist Farm

Heading out to "The Artist Farm" is an interesting trip.

Some interesting articles from "The Farm"

"70% of business comes from WOM"
WOM = Word Of Mouth
They state: "Blow them away with service and experience. Your current fan base is where the momentum is already. Give them a reason for to talk to their friends about your band. Focus on the fact that 70% of your new fans are going to come from the existing fan base. "

Fan base debate: valuable vs disposable

Another article: "Stroking" your fans
Here they say: "As you may also know, it is easier to retain a customer than it is to get a new customer. Put those two ideas together and you see that it is more cost effective and efficient to keep your current customers happy so that their word of mouth will help you to gain new customers."

The Artist Farm, check it out.

Alizee Nation