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Thursday, March 18, 2010

Alizée - Mainstream

No, this is not going where you think it is going to go...

Where it is not going...is Une Enfant Du Siecle mainstream or mainstream enough, is Alizée mainstream.....
No, I don't want to go there right now. Alizée is going to do what she wants to do and it is what it is...

Now that I wrapped that up in two sentences...let's get to where I want to go with this mainstream subject.

The promotion....have you ever thought about 'a promotion' being mainstream or not mainstream?
Can you have (and I am not saying Alizée is or is not) a performer that is not mainstream, music that is not mainstream but have some promotions that are mainstream. Of course...

At this point in time I think the promotion is well rounded. Just about every aspect of the internet is covered. MySpace, YouTube, Tumbler, Opendisc....depending on the age group those areas may or may not be considered mainstream promotion.

We have also had our string of print publication interviews, very mainstream.
I will assume there will be television promos coming up after the release, very mainstream again.
Photo shoots...that have been...shall we say...interesting!

Personally I think it has been a well organized attack, well balanced. Maintaining those online sites require manpower, it's work.

As always one of the items of promotion that is minimal for an Alizée promotion are public appearances. I do not expect that to change. Some limited signings...but no nightclub snapshots in L.A., N.Y. or Paris...or any of that.

In the past it was so easy to pick apart the promotion or lack of....not so easy to do that up to now...so far so good.

What do you have in store for us next... :)

Alizee Nation

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