Some internet marketing thoughts from Phoenix

Here is a great article about the band Phoenix, their internet marketing thoughts and ideas are superb.
Phoenix article from the BBC


some quotes from the article"

The band have also just made a live mini album Live In Sydney available for free from their website – something that echoes when the band gave away the first track from Wolfgang Amadeus Phoenix. That move, Mars says, helped the band massively.

a mini album...live!

“It feels like there is a new generation listening to us. There are kids that are on blogs that are aware of us. Whereas before we were stuck with traditional media".

acknowledge and aware of blogs and such

"The record was just done, and we gave away 1901 free on our website and instantly things happened all over the world, even in place where radio wouldn’t play us or places that didn’t know about us."

“It felt like marketing suicide [giving the track away] but people got into it. Then it became this weird phenomenon, and it became the most blogged song. Then more people listen to it."


something similar with Les Collines perhaps...why it hit 1/2 million views?

"And for the first time it felt like we were in control. We were giving away the music the way we wanted it.”

giving up control gave them control

If you enjoyed that one you may enjoy this one from the New York Times.
you have to love this...when asked about lyrics
"I think them in French, but they always come out in English. It’s much easier to sing in English because it seems that all the words are more separate; they don’t have to blend. In French just the way you build a phrase, they all have an effect on each other. So when we write lyrics, my favorite part is when you delete the in-betweens so that it’s almost some sort of weird cryptic form of poetry that doesn’t make sense"

and this article has a nice photo credited to Pascal Teixeira, hmmm... Alizee South Africa are you thinking what I'm thinking...

Alizee Nation